

The Lie of “More Content”
Writing 1,000 Posts Got Me Nowhere
You know your Craft. I'll teach you the business.


Writing 1,000 Posts Got Me Nowhere

I don’t know what good content is (and neither do you)

You’ve been fed a lie.

The Visibility Equation

Why being ‘valuable’ makes you invisible (and what works instead).

(4 Lessons I Learned the Hard Way)

Turn Readers into Email Subscribers with this CTA Framework

The robots are winning the content game.
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"I Came to Say Goodbye”
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(That Nobody Talks About)

What I learned from watching an old video of myself changed everything I thought I knew about expertise. It revealed an uncomfortable truth: we're all losing valuable knowledge every day, and waiting to share it might be the biggest mistake you'll ever make.